Logo is one of the strategic possession in every company that is brand’s identity and personality, values and one company’s difference to their competitors in target market. The logo is the most valuable visual element of a brand that is seen in most connection points with contacts and has a great impact on the survival brand’s name and image on the contact’s minds. In the logo design process, needs to understand adequately the market and identity that the audience should be induced. The design in line with key indicator and relevant industry in order to create a clear and distinct image in contact’s mind.
In the logo design process, we they to transform this visual element into one of the strengths and influences in making and expanding the organisational identity of our customers by evaluation the target market and brand personality.
First step in the logo design begins with evaluating style and interest, Target market, Character and identity of your brand and with questioning and showcasing the different styles, Your interest and desires will be analyzed in order to discover an ideology that you are looking for.
By analysing and reading the target market and your business, We will become familiar with the brand audiences tendencies and ideology to come up with more insight into the innovative and dynamic design that represents brand personality and create a distinction.
After gathering the initial information and familiarity with your ideology and style, We will sketches and design concepts in order to determine the most suitable ideas and concepts in line with brand identity and your requirement.
After providing the first concepts, internal evaluation and a survey of your target market to examine and analyze the ideas and different opinions to choose the main idea of the logo, which is appropriate to your industry and brand in terms of design style and concept.
After completion of final concept, The monochrome digital version of logo will prepare for presentation and analyzis your idea and comments, If necessary, Your intended changes will be applied to the logo design.
Organizational colour that represent the emotion and a brand character must be merged with logo design that can be used in different situation and conform to the logo original idea. In this process, By checking colours on the backgrounds and touch points, The most appropriate colour that induce your brand personality is selected.
Our target in the logo design process is distinct design and be relevant to the brand character and identity. At the end of the logo design process, How to use in touch points, Localize and colour scheme are present as a guidebook to you.
